Make better connections
The most successful brands are the brands that make the strongest connections with their customers and potential customers."
In these times of fluid, and lately sometimes fractured links between a brand and its customers, we help our ambitious clients make better connections.
We offer qualitative and quantitative insights, conducting original research online and ‘live’, UK and globally…
...we’ve talked to people in Manchester about their favourite biscuits...
…and to Muscovite gardeners about their favourite cutting tools…
…and how people in Cape Town get their whites, white.
…we know what people in Chesterfield think of Boris Johnson…
We’ve researched in six continents and over 30 countries.
We conduct original qualitative and quantitative research, online and offline, in the UK and globally.
All our research is designed around the interfaces between brands and people (and so we love our clients to 'look in' on the research as it gives up its insights). And, to bring it all together, we have...
MindWorld
Our roadmap to enable brands to create better mental and physical connections.
ORBIT
Our framework for loyalty strategies that maintain and strengthen a brand's availability to its customers.
ShopTalk
Our suite of techniques to interrogate connections along the path to purchase.
Here are some of the things we've been doing recently...
Retail communications in Russia and France.
Listen Well: launch of revolutionary new audio experience.
Development of new online / instore purchase model.
PPE for industry: engagement strategy and communications.
We've worked with some of the world's best brands
What our clients say about us
“
Your team were very responsive, kept to your timescales and delivered on your promises. Highlight for me was the debrief. It was clear that you guys had immersed yourself in the project and provided a very entertaining, insightful presentation.”
John Harris, Santander
“
The team were able to accommodate
a particularly challenging set of time scales, whilst ensuring the quality of the research remained unaffected. They were were not afraid to challenge BA
if they felt the quality of the research would be compromised. The accuracy and honesty of the research debrief (warts and all), was valued and appreciated by BA.”
Nour Mikail, British Airways
“
Loved it – fabulous job, challenging brief, exciting methodology! Well done to the team!”
Lisa Rendell, Homebase
"
To make better connections, get in touch
